POP ROCKS CAMPAIGN

ADVERTISING, SIGNAGE, SPEC WORK

PROGRAMS USED:
ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR, ADOBE INDESIGN

CONTEXT

For my Advertising II class, we were randomly given an old candy to create a campaign for, and I got Pop Rocks. The campaign would be in the NYC subways, and would also span onto social media and the web through the form of gifs.

horizontal subway ads

vertical subway ads